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By Robert Phaal, Clare Farrukh and David Probert
University of Cambridge Excerpt from book: "Technology strategy and planning is a vital consideration for technical and commercial managers. Technology roadmapping is a method that enables the strategic plans of the organisation to be mapped, highlighting important linkages between market trends, drivers and opportunities, product evolution and technology developments.
T-Plan provides practical guidance on how to apply the roadmapping method in your organisation. The 'fast-start' approach enables a first-cut roadmap to be rapidly developed in an area of business interest, providing a learning opportunity to assess how the roadmapping technique can best be matched to your needs."
This book is available for immediate shipment at £149.00 or €179.00 per copy.
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